Féerie - Van Cleef & Arpels
Féerie, the latest achievement in the perfumery range of Van Cleef & Arpels, a world renown jeweller, shares its name and the inspirational features with fine jewels and prestige watch lines, thereby evoking a magical universe. From a marketing perspective, it allows a complete consolidation with the strong identity of the product.
The glass bottle catches the eye by its intense and luminous blue color, surmounted by a complex stopper, creating a real artistic representation of an evanescent fairy. This ethereal sculpture elevates the whole creation, allowing the rays of light that hit its metallic surface to spread its’reflection on the dark glass, giving rise to a charming contrast. It is here that the enchanted dream world of the Van Cleef creation reaches full zenith.
Technically, the glass bottle has an oval shape, slightly tapered at the top to better combine with the chromed collar which hosts the dispending pump and supports the relevant stopper. Small and regular facets, created by sharp edges, pattern the whole glass surface, softened only by the blue spraying. The surfaces are perfect, with no visible mold seams thanks to carefully designed tooling which ensured this critical aesthetic effect.
The glass distribution is ever present, yet invisible, with perfect evenness dominating through the walls. The accuracy of this achievement is undoubtedly in line with the glory of this legendary name.
5 ml, 30 ml, 50 ml, 100 ml